Seasoned with experienced SEO, marketing, design, PR and web development professionals, our eclectic ensemble will listen and deliver beyond your expectations.
Seasoned with experienced SEO, marketing, design, PR and web development professionals, our eclectic ensemble will listen and deliver beyond your expectations.

We are storytellers, creatives, music lovers, film buffs, foodies, tech geeks, football fanatics, and much more. This is more than a business, it is your opportunity to Go Up.

Enquire Now »
Our culture is built on the premise that employees should ‘Go Up’ too.

With complimentary weekly fitness classes, opportunities for leadership learning and teaching, and upward mobility within the company, Go Up’s founders have fostered a culture that supports growth, learning and wellness.

Beyond employee advancement, Go Up also believes in giving back. Each year the company aim to donate 10% of all earnings to different charities. Read more below to find out which charities we’ve supported in the past.

Our culture is built on the premise that employees should ‘Go Up’ too.


Employee Wellness
Employee Wellness
Continued Education
Continued Education
Encouraged Connection
Encouraged Connection


Go Up Founders


From school mates to business partners in an international agency, founders Edward Coram James and Tom Skinner have embarked on a journey of dedication and innovation.

After exploring different directions in life and living across the globe from each other, they reconnected when Ed envisioned the potential of SEO, just as Tom was seeking to pursue a more innovative role outside of his traditional agency.

What started as an intuition about the possibilities and opportunities within Search Engine Optimisation, turned into a headstart on what has become one of the largest and most prominent tools on the internet.

From one client to three, three to five, and five to fifty, Go Up has grown to be one of the most established and well-respected agencies in London, servicing big name brands and household names such as Banham, Hackett, and Arsenal Football Club.

Go Up then became an international agency, launching a PR branch of the agency in Los Angeles, California.

Meet the Go Up Team

Go Up is only as good as the clever clogs it has at its helm, and we would love for you to come and say ‘hi’. We are very friendly on the phone, but even better in person. Come and see us in Shoreditch.

Tom Skinner
Managing Director

After a boring stint in advertising, I started building Go Up. My heart is in the Cotswolds, and I love using compasses to navigate.

Edward Coram James
Chief Executive

I’ve spent most of my life between California and the UK and we now have offices in both! Started Go Up with my mate. Love surfing and dogs 🙂

Bahador Katouzian
Creative Director

I specialise in web design, user experience and conversions, alongside playing resident office DJ on Friday afternoons.

James Barber
Head of Strategy

I’m an SEO strategist, passionate about connecting brands with valuable audiences from the obvious to the obscure.

Oliver Stainforth
Head of Content & Senior SEO Strategist

Go Up’s resident David Attenborough enthusiast, I’m an SEO strategist with a journalism background and a keen eye for quality content.

Cecilia Redondo-Zaratiegui
Head of UX

Graphic Communication background. I take pride in my attention to detail. I love team time and all things Spanish.

Gonçalo Assunção
SEO Strategist

SEO enthusiast with a technical mindset. Loves Football, Premier Fantasy, Fifa and escape to the beach when possible.

Shakira Samuels
Senior Account Manager

SEO Account Manager who loves problem solving and always trying to think ahead in the forever changing world of SEO.

Alca Kara
Account Manager

Dog lover with marketing background. Passionate about combining creativity and data. Can be found enjoying a book in the park, especially if the sun’s out.

Nikul Patel
Account Manager

An inquisitive SEO that tries to consider user journey start to finish. Love football, staying active, exploring new places, and learning about almost anything.

Harry Wilkinson
Content Executive

Aston Villa. Deadlifts. Writing. In that order

Matthew Finn
Content Editor

Football fanatic, fan of alliteration. Likes to spend his free time keeping fit, gaming and exploring new places.

Brianna Henderson
Content Executive

Creative writer with a copywriting background. Bookworm, writer of children’s fiction. Likes running, watching New Girl and collecting pins.

Amelya Cliff
Content Executive

Writer with a journalism background. Most likely to be found rubbing her cat’s belly, in a food coma, or chewing your ear off about politics.

Joe Steen
Content Executive

When not agonising over word choices, I am likely to be found in the cinema, playing guitar, or having an amateurish stab at an Ottolenghi dish.

Matthew Durey

Web Developer who enjoys travelling and football. At the weekends I can usually be found enjoying a nice cold beer (or a Guinness!)

Pippa Woodruff
PR Executive

Driven and energetic PR professional. Can usually be found shopping, watching the latest Louis Theroux documentaries or chasing the sun.

Natalie Munro
PR Assistant

PR Assistant with a background in journalism. Loves cycling, combing through vintage sites and exploring London’s galleries.

Fred Dixon
Senior PPC Manager

Digital marketing enthusiast with a focus on paid media. When asked what I wanted to be when I grew up I used to answer ‘a computer’, I’ve since compromised.

Mike Coleman
Head of Sales and Marketing

Self-taught SEO, having picked up a few clients to help pay off my student loan (and Jägerbomb tab!). I then decided to hit the London search agency scene. Love travelling and my 2 cats!

Amber Wells
Office Manager / EPA

Peanut’s mum and founder of the ball pit, with a penchant for all things bright and beautiful.

Ollie Perry
Digital Marketing Graduate

Marketing background with a love for hip-hop, sport and watching reruns of Scrubs. Fantasy football is the bane of my life.

Ella-Mae O'Sullivan
Digital Marketing Graduate

Dog lover, tree hugger and podcast fanatic, who can be found walking in the wrong direction, attempting the latest vegan recipe, or hunting down yet another unnecessary charity shop find.

Sam Moffatt
Digital Marketing Graduate

Obsessed with all things music and football (not at the same time thanks to John Barnes). As a Graduate Intern I’m excited to take the next steps in my SEO career!


Bug Connoisseur, Escape Artist and acting furry HR Department. Can usually be found hot desking around the office.

Squirrel Dispersement Enforcer

Don’t let squirrels ruin your day. Eat more chicken. Live laugh love.


Pensive spectator, quietly watching the chaos unfold and ever-tweeting the Dalai Lama.

Our Clients

We believe in giving back

We believe in
giving back

At Go Up, we believe that quality service extends beyond our clients. Each year Go Up contributes 10% of all earnings to a charity of choice. We’ve previously contributed to causes related to education, healthcare, and the environment.